Super Comfortable First Bras
We are a mother and daughter team dedicated to uplifting our global community of girls. (They’re the future, after all!) Together, we’ve created super-comfortable, eco-friendly bras.
Sustainably manufactured in San Francisco, our collection is made to maximize confidence and minimize waste.
"Super soft & comfortable camis that I want to wear every day."
Maddy, 11 years old, San Francisco
Such a great new addition to my 8 year old daughter’s wardrobe! She loves the feel of them so much she wishes she could wear them everyday! Incredibly soft and smooth, making them so comfortable and easy to wear, even for my fussiest! It’s obvious the quality of material was very important and it shows. No comparison! Introducing her to Flourish has definitely help make for easier mornings getting ready for school while easing her into this new stage in her life. Highly recommend!
Very comfortable! Great colors also😄 I loved the bracelets that you tied the bras with! They are so comfortable I feel like wearing them every day!
My daughters love these bras and tanks! They are so soft. It gives girls confidence to wear something they like rather than wear something because they have to. I wish I had something like this when we were growing up.
What a great bra! One my daughter actually wants to wear and is preferred over any other. The material is so soft and comfortable and helps ease the transition into wearing a new type of garment. She loves this product and wants to order more.
My daughter is very picky about clothing and comfort is her highest priority. She was amazed at how soft the fabric feels and this is the only bra she will wear. I was impressed with the high quality and the fact that these bras are locally made in San Francisco. It's a win-win.
My 10 year old daughter has been wearing camisoles under clothes for extra warmth since she was young, so we decided the soft shelf bra built in would be a great starting point. She was initially hesitant at the idea of it but after the first few wears, she LOVED them and has now started wearing the Everyday Bra during soccer games and practices. She raves about how comfortable they are and loves the soft fabric. Thank you, FLOURISH!!
My daughter is very picky about clothing and comfort is her highest priority. She was amazed at how soft the fabric feels and this is the only bra/cami she will wear. I was impressed with the high quality and the fact that these bras are locally made in San Francisco. It's a win-win.
My daughter loves this bra. She's asked me to buy her a few more which I think is the best compliment possible. And the material is just so soft!
These are super soft and comfortable tanks that I want to wear every day. The fit is perfect, not too tight; I can't even feel that i'm wearing it! Can't wait to buy more.
My daughter was given a Flourish bra for the holidays. She's 12 and I normally have to nag her to wear a bra. She was reluctant to try this but when I finally convinced her, her feedback was, "It's pretty comfortable, for a bra" While this may not be a ringing endorsement to adult ears, it's the best thing I've heard her say about ANY bra. Usually, they pinch, dig in or don't provide enough coverage or support. This one checks all the boxes!
Thank you for making a product that takes the "nag" out of wearing a bra.
You know when your daughter is ready for a bra but you have to convince her that she's ready for one? Girls don't like suddenly feeling like they have to be compressed and wear something tight or that pokes because they don't have to. Then they hit puberty & you have to convince them that they need to wear something.
This is the only tank (with a built-in bra) that my daughter will consider. It's soft, not scratchy and so comfortable. The material is super soft and feels like something you want to wrap up in. The shelf bra is made from an equally soft layer with no seams except on the side. There are no bra cups which is perfect for my daughter who can't be bothered with a "bra."
I'll be ordering these in every color! Great product.
My 9 year old daughter was gifted a Flourish bra. As soon as she put it on, “It feels like I don’t have anything on!” Then, “It’s soooo comfy! It’s amazing! We definitely need to get more of these!”
The fabric is super soft but also durable. My daughter doesn’t want to take it off. She even sleeps in it. We are ordering more.
Super soft, super comfortable, and the bra I always reach for first! This bra addresses all the things I didn’t like about bras I’d tried before. The straps are comfortable, the material has the perfect amount of stretch, and the band around my rib cage isn’t too constricting while still offering the right amount of support for every day as well as sports. I’m really active and wash after wash after wash, still going strong! Love love love!
My 9yr old daughter loves her Flourish bra! Much better than other brands out there. The fabric is super soft and very comfortable. Thank you Flourish for making such a wonderful bra.