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The Everyday Bra

The Everyday Bra

Super soft like your favorite t-shirt

Wear all-day, perfect for school or play! 

  • Extraordinarily soft, breathable eco-friendly material 
  • Light support with gentle compression
  • High quality, double layered materials
  • No metal hardware or tags
  • Performance stretch for freedom of movement 
  • Designed for girls, by girls. 
Regular price $28.00 USD
Regular price Sale price $28.00 USD
Sale Sold out
Shipping calculated at checkout.

Fit + Function

• ALL DAY WEAR: Light support with gentle compression

• INNOVATION: Seamless design and tag free comfort

• FIXED STRAPS: Wide elastic straps prevent rolling and evenly disperse weight



• COMPRESSION LAYER: Recycled Poly/Spandex

• OUTER LAYER: Buttery soft against their skin

• BREATHABLE: Active 4-way stretch

• Sourced from California


• Machine Wash with Like Colors

• Tumble Dry Low

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Customer Reviews

Based on 8 reviews
Anne Single
Love it!!

Very comfortable! Great colors also😄 I loved the bracelets that you tied the bras with! They are so comfortable I feel like wearing them every day!

Softest bras ever!

My daughters love these bras and tanks! They are so soft. It gives girls confidence to wear something they like rather than wear something because they have to. I wish I had something like this when we were growing up.

Super Soft and Comfy

What a great bra! One my daughter actually wants to wear and is preferred over any other. The material is so soft and comfortable and helps ease the transition into wearing a new type of garment. She loves this product and wants to order more.

Konika Ray
Super Soft, High Quality

My daughter is very picky about clothing and comfort is her highest priority. She was amazed at how soft the fabric feels and this is the only bra she will wear. I was impressed with the high quality and the fact that these bras are locally made in San Francisco. It's a win-win.

Julia T.
Most comfortable bra

My daughter was given a Flourish bra for the holidays. She's 12 and I normally have to nag her to wear a bra. She was reluctant to try this but when I finally convinced her, her feedback was, "It's pretty comfortable, for a bra" While this may not be a ringing endorsement to adult ears, it's the best thing I've heard her say about ANY bra. Usually, they pinch, dig in or don't provide enough coverage or support. This one checks all the boxes!

Thank you for making a product that takes the "nag" out of wearing a bra.

Happy girl with hands on hips standing confidently

"My daughters love these bras & camis!"

"They are so soft. It gives girls confidence to wear something they like rather than wear something because they have to."